Fair Action is a non-profit organization pushing Swedish companies to take responsibility for their impact on people, climate and the environment.

We examine how consumer goods and services are produced and pressure companies to improve working conditions and pay living wages.

Our goal is a sustainable world where human rights are respected.

We work closely with other human rights organizations and trade unions, both in low-income countries and in Europe.

We are part of Fair Finance Guide Sweden as well as the only Swedish member of Clean Clothes Campaign. Furthermore, we are one of the member organizations of Swedwatch.

During the past few years our campaigning has contributed to a number of positive changes, including;

• Several Swedish fashion brands such, as Kappahl and Gina Tricot, have improved their GBVH prevantitive measures according to our recommendations following our reviews.
• The shoe company Nilson committed itself to ensure workers at its suppliers are payed a living wage.
• H&M, Kappahl, Lindex, Gina Tricot, Nilson and Eurosko have publicly disclosed lists of their supplier factories.
• Several Swedish fashion brands and garment companies have signed the The Bangladesh Accord on Fire & Building Safety (the Accord for short) – a legally binding agreement to improve safety in the Bangladeshi textile industry.

For youth and youthworkers – here you can learn more about fast fashion, greenwashing, and what we can do about it!

Everybody expresses themselves through what they’re wearing, but behind the joy of shopping hides overconsumption, pollution and unfair working conditions. Our new material developed together with Eetti (Finland), Nazemi (Czechia) and Fundacja Kupuj Odpowiedzialnie (Poland), helps youth explore what’s really behind fast fashion – and what we can do about it.

The material is made up of an online toolkit and a workshop format – which can be adapted based on interests and needs. Through engaging discussions and practical exercises, participants learn to see through greenwashing, understand the fashion industries consequences, and discover meaningful and sustainable ways to fulfill their needs and act for change.

This material was created as a part of the Erasmus+ project entitled “Walk the green talk – Better methods to engage youth on greenwashing” (2023-2-SE02-KA220-YOU-000178612). The project is co-funded by the European Union. Views and opinions expressed are however those of the creators only and do not necessarily reflect those of the European Union or the Swedish Agency for Youth and Civil Society, MUCF. Neither the European Union nor the granting authority can be held responsible for them.